PD EULA
Version 2.0 – Effective date: 01/02/2026
END-USER LICENCE AGREEMENT FOR PRINT DIRECTOR
This End-User Licence Agreement (EULA) is a legally binding agreement between you (either an individual or a legal entity, referred to hereinafter as “Customer” or “You”) and Blue Swift Software CC. By downloading, installing, updating, or using the Software — whether directly or through an authorised representative, agent, or contractor (including a Reseller or its technicians acting on the Customer’s behalf) — the Customer agrees to be bound by the terms of this EULA. The Customer is responsible for ensuring that any person who installs, updates, or configures the Software on the Customer’s behalf is authorised to accept this EULA on the Customer’s behalf. If the Customer does not agree to the terms, the Customer must not use the Software.
1. DEFINITIONS
- Blue Swift: Blue Swift Software CC (South Africa) trading as Blue Swift Software, Blue Swift Technologies (and/or any successor trading name), and its successors and assigns.
- Connectors: Built‑in integrations between the Software and third‑party services (including identity, email and cloud services), including but not limited to Microsoft Graph (for OAuth2 email send/receive and Microsoft Entra ID synchronisation) and connectors for cloud storage and collaboration services (including but not limited to OneDrive, Google Drive, Dropbox, SharePoint).
- Database Machine: Refers to the machine on which the Print Director database is hosted.
- Device Counts: The limits of the number of printers, Embedded Devices, PBXs and telephone extensions that are allowed to be added to the Software. These limits are specified individually and are contained within the Licence Information.
- Documentation: Any user manuals, guides and other written materials provided with the Software.
- Embedded Device: A hardware device (such as a multifunction printer, printer, or other supported peripheral) that either runs Print Director software directly on the device, or runs manufacturer software that, when activated, causes the device to be dependent on Print Director software running elsewhere on the network.
- Excluded Remote Support: Refers to support services that would not be covered by up‑to‑date ASM or PD Rental and are billable.
- Identity Management Systems: Third‑party identity and directory services used by the Customer to store or manage user accounts and attributes, including (without limitation) Microsoft Active Directory and Microsoft Entra ID.
- Licence Information: The file and/or encrypted text supplied to the Customer by Blue Swift that specifies the permitted Device Counts, Software Activations, and the hostname of the Database Machine.
- Limited Remote Support: Support services that may be provided by the Reseller and would be covered by up‑to‑date ASM or being on the PD Rental licence model.
- Monthly Rental Fee: The amount charged for the Device Counts, Software Activations and PD Services under the PD Rental licence model.
- PD: The abbreviation of Print Director.
- PD ASM: Annual Software Maintenance (ASM) licence model, where the Customer pays an initial Software Licence Fee based on the Device Counts and Software Activations, and an annual ASM fee calculated as a percentage of the Software Licence Fee.
- PD Licensing Server: The internet‑hosted licensing service used by Print Director to validate licences and, where applicable, licence updates.
- PD Rental: Refers to a subscription licence model where the Customer pays a monthly fee charged according to the Device Counts and Software Activations.
- PD Services: Refers to the Customer’s ability to access Limited Remote Support, updates or upgrades of the Software, or to make changes to its Licence Information.
- Print Director: Refers to the software suite, including Server Software and Client Software, operating on your devices or hosted in the cloud under the purchased licences.
- Reseller: The company or entity that sold the Software to the Customer.
- Software: Includes all files and content provided under this agreement, excluding Third‑Party Software.
- Software Activations: Refers to the sets of functionality that are either enabled or disabled depending on what was purchased by the Customer.
- Software Licence Fee: The amount charged for the Device Counts and Software Activations under the PD ASM licence model. This amount is used to calculate the Annual Software Maintenance fee and is subject to change.
- Static Mode: A limited operating mode that applies when PD ASM has expired, in which the Software continues to operate for existing configured users and devices but becomes “static” and certain functionality is disabled as described in this EULA.
- Third‑Party Software: Software components provided by third parties that may be included with, bundled with, or used by the Software.
2. LICENCE GRANT
- General Use: You are authorised to use the Software for internal business purposes, subject to the terms of this EULA.
- Documentation: You may use and copy the Documentation for internal purposes.
- Evaluation: A 30-day non-exclusive licence is available for evaluating the suitability of the Software.
- Amendments: Blue Swift may amend this EULA from time to time by publishing a revised version. The Customer will be notified of material changes by email and/or through the Software (for example, during an update). Continued use of the Software after the effective date of an amended EULA constitutes acceptance of the amended terms. If the Customer does not agree to the amended terms, the Customer must cease using the Software. The current version of this EULA is available at https://blueswift.co.za/PD-EULA/ .
3. LICENSING MODELS
The Software can be licensed to the Customer in one of two ways: PD Rental or PD ASM.
The Customer’s licence under this EULA is independent of any financing, rental, or lease arrangement between the Customer and a Reseller. The conclusion or termination of a Reseller financing arrangement does not, by itself, affect the Customer’s licence or ASM status, which remain governed by this EULA.
3.1 PD Rental
Customers pay the Monthly Rental Fee for access to the Software and PD Services. The amount is calculated based on the current rental price of the Device Counts and Software Activations.
PD Rental operates on a month-to-month basis unless a minimum subscription term has been agreed in writing between the Customer and Blue Swift (or the Reseller). Where a minimum term has been agreed, the Customer is bound by that term. After the minimum term expires, the subscription continues on a month-to-month basis.
The Customer may cancel PD Rental by giving Blue Swift (or the Reseller) not less than 30 days’ written notice by email. Upon cancellation, the Software will cease to function at the end of the current billing period. No refund is given for unused portions of a paid billing period.
Non-payment results in the suspension of Software functionality and of access to PD Services.
Licence Validation and Connectivity: PD Rental requires the Software to periodically validate the subscription by connecting to the PD Licensing Server. The Customer is responsible for ensuring that its network, firewalls, proxies, and security systems allow the Software to make the required outbound connections to the PD Licensing Server. If the Software is unable to successfully validate the PD Rental subscription for a continuous period exceeding 30 days, the Software will suspend functionality until such time as it is able to connect to the PD Licensing Server and successfully validate the subscription.
3.2 PD ASM (Annual Software Maintenance)
Customers pay a one-time Software Licence Fee and pay for an initial ASM period. The initial ASM period can be any length of time no less than 1 year. It is calculated at 20% of the Software Licence Fee per annum (pro rata), using the current prices at the renewal date.
If ASM is not renewed on expiry, the Software will continue to function in Static Mode, however the Customer will have no access to PD Services or Connectors for the duration of the lapse.
ASM status and PD Services availability are determined by Blue Swift’s records. Where the Customer’s licence was purchased or financed through a Reseller, the Customer is advised to verify their ASM status with Blue Swift or the Reseller. Blue Swift is not responsible for delays or failures by the Reseller in remitting payments to Blue Swift.
3.2.1 Static Mode limitations while ASM is expired (PD ASM only)
- Support: The Customer is not entitled to Limited Remote Support or upgrades/updates.
- Licence Information changes: Additions and changes to the Licence Information (including but not limited to changes to the Database Machine hostname) will not be possible.
- Software updates: Updates, patches, hotfixes and upgrades are not provided and may be technically blocked from executing while ASM is expired.
- Printers and devices: No printers or Embedded Devices, or other supported hardware may be added, removed, or re-embedded. Printer (and device) identities become locked to their recorded serial numbers (or equivalent hardware identifiers). If a printer/device is replaced or swapped (on the same IP address) such that its identity differs, the Software will detect the change and will not process jobs for that printer/device.
- Users and synchronisation: No users may be added or removed, and scheduled user synchronisation to Identity Management Systems (including Active Directory and Microsoft Entra ID) will cease. The Software will continue operating only with the user records as they exist at the time ASM expires.
- Connectors: Access to Connectors will be disabled. This includes (without limitation) any Microsoft Graph connector functionality required for OAuth2 email send/receive and Microsoft Entra ID synchronisation, and any cloud service connectors.
3.2.2 Renewal after lapse (back-dating)
If ASM expires and is renewed at a later date, the Customer will be billed for the full lapsed period (pro rata) from the original ASM expiry date up to the renewal date (or such later date as required to restore a full, continuous ASM term). ASM coverage and pricing are not reinstated with a “gap”; renewal is back-dated to the original expiry date and is payable in full before PD Services are restored.
For avoidance of doubt, these Static Mode limitations do not apply to Customers licensed under PD Rental, who receive PD Services as part of the Monthly Rental Fee.
4. PRICING
- Pricing changes: Blue Swift may change its list prices of Device Counts and Software Activations from time to time.
- ASM renewals: The ASM renewal fee is calculated at the then-current ASM rate (currently 20% per annum) applied to the then-current Software Licence Fee applicable to the Customer’s Device Counts and Software Activations at the time of renewal.
- Multi-year ASM: Where the Customer purchases a multi-year ASM term in advance, the ASM fees for that purchased term are calculated at the time of purchase (unless otherwise agreed in writing).
- PD Rental: The Monthly Rental Fee may change from time to time on written notice, with changes taking effect from the next billing cycle (or another stated effective date).
5. SUPPORT, UPDATES AND UPGRADES
- PD Rental Customers: Receive Limited Remote Support and access to upgrades as part of their monthly subscription.
- PD ASM Customers: Receive Limited Remote Support and access to upgrades only if their ASM has not expired. Where PD ASM has expired, the Customer has no entitlement to Limited Remote Support, upgrades or updates. Any assistance (if provided at all) may be refused and/or treated as Excluded Remote Support and billed accordingly.
- Availability of updates and upgrades: Where the Customer has access to PD Services (PD Rental, or PD ASM that is up to date), Blue Swift will make updates and upgrades available from time to time (for example via download). The Customer is responsible for planning, approving and installing updates/upgrades in accordance with its change-control policies. Assistance (if requested) is provided as Limited Remote Support (or billable support, as applicable).
5.1 Limited Remote Support
Limited Remote Support services require up-to-date ASM or PD Rental. Examples of the type of support are:
- Assistance with initial software setup and configuration.
- Assistance with connectivity issues between client and server software as well as Embedded Device software.
- Card or tag identification issues related to card number interpretation.
- Assistance with software upgrades.
- Assistance with ensuring outbound connectivity to the PD Licensing Server for licence validation (e.g., providing required destination details and confirming whether the Software can successfully validate).
5.2 Excluded Remote Support
Excluded Remote Support includes services that are billable, such as:
- Software configuration changes resulting from Customer infrastructure changes (e.g., server migrations, printer replacements, user identity management changes like Active Directory or Microsoft Entra ID changes).
- Manual loading of printer drivers on user PCs.
- All on-site support.
- Any support relating to hardware issues.
- Custom development or modifications to the Software.
- Training sessions for new users or administrators.
- Configuration of new devices or software activations as a result of purchasing additions to the Licence Information.
- Customer-side firewall/proxy/secure web gateway changes and/or third-party network/security troubleshooting required to enable connectivity to the PD Licensing Server (beyond providing the minimum technical information required).
6. CHANGES TO LICENCE INFORMATION
This is required if the Customer wishes to make additions or subtractions to their Device Counts or Software Activations after the initial installation.
- PD Rental Customers: Any additions implemented before month-end will be charged pro rata for the remainder of that month. Any subtractions will be included in the Monthly Rental Fee for the subsequent month.
- PD ASM Customers: Any additions to Device Counts or Software Activations require payment of (i) the additional Software Licence Fee for those additions at the then-current prices, and (ii) ASM on the additions pro rata from the quotation/activation date to the existing ASM expiry date. No additions will be implemented unless ASM is up to date and payment has been received.
7. RESTRICTIONS
- Unauthorised Use: You are not permitted to alter, modify, adapt, or otherwise change the Software or its functionality beyond the scope of the Licence Information provided to you, including but not limited to exceeding the Device Counts or enabling Software Activations not purchased. Attempting to bypass or circumvent any licence restrictions or device limitations set forth in the Licence Information constitutes a gross breach of this EULA.
- Prohibited Actions: You may not distribute, modify, or reverse-engineer the Software. All use of the Software must comply with the terms of this EULA. Engaging in any of these prohibited actions without express permission also constitutes a gross breach of this EULA.
- Attempting to bypass, disable or circumvent the Static Mode limitations that apply when PD ASM has expired constitutes a gross breach of this EULA.
8. OWNERSHIP
The Software and all copies are owned by Blue Swift and/or its licensors. All rights not expressly granted are reserved.
9. CONFIDENTIALITY
You must maintain the confidentiality of any proprietary information received in connection with the Software.
10. WARRANTY
IMPORTANT: This clause limits the warranties provided by Blue Swift. Please read it carefully.
The Software is provided “as is” without warranty of any kind, to the extent permitted by law. Nothing in this clause excludes any warranty that cannot be excluded under applicable law.
11. LIMITATION OF LIABILITY
IMPORTANT: This clause limits Blue Swift’s liability to the Customer. Please read it carefully.
To the maximum extent permitted by law, Blue Swift will not be liable for any indirect, special, incidental or consequential damages or losses (including loss of profits, revenue, business, goodwill, anticipated savings, data, or business interruption), arising out of or in connection with the Software or this EULA. Blue Swift’s total aggregate liability for any and all claims arising out of or in connection with the Software or this EULA will not exceed the total fees paid by the Customer (for PD ASM: the Software Licence Fee paid; for PD Rental: the fees paid in the preceding 12 months), in each case excluding VAT.
12. NON-REFUNDABLE FEES
IMPORTANT: This clause affects the Customer’s right to a refund. Please read it carefully.
All fees are non-refundable except to the extent required by law or expressly agreed by Blue Swift in writing.
13. DATA AND PRIVACY
13.1 Types of Data Processed
The Software processes the following categories of data in the normal course of its operation:
- User Data: Usernames, email addresses, PIN numbers, card identifiers, and attributes synchronised from Identity Management Systems (such as Active Directory or Microsoft Entra ID), as configured by the Customer.
- Device and Operational Data: Printer and Embedded Device names, models, serial numbers, network addresses, regional settings, meter readings, toner levels, and usage dates (last print, copy, scan, and fax dates); PBX identifiers, connection status, call dates, and extension counts.
- Print Job Data: Metadata relating to print jobs processed by the Software, including job names, user identifiers, page counts, and timestamps.
- Licence Validation Data: When the Software connects to the PD Licensing Server (for licence validation or licence updates), it transmits the licence key, software version, Database Machine hostname, and the Device and Operational Data described in paragraph (b) above.
- Connector Data: Where Connectors are enabled, authentication tokens and user identifiers (such as email addresses or usernames for the relevant service) are stored in the Print Director database to facilitate integration with the connected services.
13.2 Customer Responsibility
The Customer is responsible for the personal information stored within its Print Director database and for ensuring compliance with applicable data protection legislation in the Customer’s jurisdiction (including, where applicable, the Protection of Personal Information Act 4 of 2013 in South Africa, the General Data Protection Regulation in the European Union, or equivalent legislation).
13.3 Blue Swift’s Role
Where the Print Director database is hosted on infrastructure managed by the Customer, Blue Swift does not have routine access to the Customer’s data unless access is provided by the Customer for support purposes.
Where the Print Director database is hosted on infrastructure managed by Blue Swift or a Reseller, Blue Swift (or the Reseller, as applicable) acts as a data processor on behalf of the Customer and will process personal information only as necessary to provide the Software and PD Services. In such cases, the parties may enter into a separate Data Processing Addendum.
13.4 Licence Validation Data
The Customer acknowledges that the data described in clause 13.1(d) is transmitted to the PD Licensing Server for the purpose of licence validation and operational monitoring. Blue Swift will not use this data for purposes unrelated to the provision, support, and improvement of the Software and PD Services.
13.5 Security
Blue Swift will implement and maintain reasonable technical and organisational measures to protect data processed by the PD Licensing Server and any hosted infrastructure under its control. Blue Swift will notify the Customer without unreasonable delay if it becomes aware of a security breach affecting the Customer’s data.
14. LEGAL
- Governing Law: This EULA is governed by the laws of South Africa, excluding its conflict of laws principles.
- Dispute Resolution: Any dispute arising out of or in connection with this EULA shall be referred to and finally resolved by arbitration in Cape Town, South Africa, in accordance with the rules of the Arbitration Foundation of Southern Africa (AFSA) as in force at the date the dispute is referred to arbitration. The arbitration shall be conducted by a single arbitrator. This clause does not prevent either party from seeking urgent interim relief from a court of competent jurisdiction.
- Force Majeure: Neither party shall be liable for any failure or delay in performing its obligations under this EULA to the extent that such failure or delay results from circumstances beyond the affected party’s reasonable control, including but not limited to natural disasters, acts of government, pandemics, internet or telecommunications outages, failure of third-party services (including cloud hosting providers, Microsoft services, or other third-party platforms), power failures, or cyber-attacks. The affected party shall use reasonable efforts to mitigate the effects of such an event and shall resume performance as soon as reasonably practicable.
- Termination: Blue Swift may terminate this EULA and revoke respective licences with immediate effect in the event of your gross breach of the EULA, your entry into liquidation or other insolvency proceedings, or your use of the Software to commit criminal offences or otherwise illegal acts. Upon termination of this EULA for any reason: (a) the Customer’s licence to use the Software is immediately revoked; (b) the Customer must cease all use of the Software and delete or destroy all copies in its possession; (c) any outstanding fees remain payable; and (d) Blue Swift may deactivate the Licence Information remotely. Termination does not affect any rights or obligations that accrued prior to termination.
- Assignment: The Customer may not assign or transfer this EULA or any rights under it without Blue Swift’s prior written consent. Blue Swift may assign this EULA to a successor entity in the event of a merger, acquisition, or sale of substantially all of its assets, provided the successor assumes the obligations under this EULA.
- Notices: Any notice required or permitted under this EULA shall be given by email to the address last provided by the receiving party. Notice is deemed received on the business day following the date of sending, provided no delivery failure notification is received by the sender. Each party is responsible for notifying the other of any change to its email address.
- Severability: If any provision of this EULA is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be severed or modified to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.
- Entire Agreement: This EULA, together with any Data Processing Addendum and any written agreement between Blue Swift and the Customer specifying a minimum subscription term or additional licence terms, constitutes the entire agreement between Blue Swift and the Customer with respect to the Software and supersedes all prior negotiations, representations, and agreements between those parties relating to its subject matter. For the avoidance of doubt, this clause does not affect any separate agreement between Blue Swift and the Reseller.
- Survival: The provisions of Sections 1 (Definitions), 8 (Ownership), 9 (Confidentiality), 10 (Warranty), 11 (Limitation of Liability), 12 (Non-Refundable Fees), 13 (Data and Privacy) and 14 (Legal) shall survive the termination or expiry of this EULA.
- Third-Party Software: The Software may include or depend upon Third-Party Software components, which are subject to their own licence terms. Blue Swift is not responsible for Third-Party Software and makes no warranties regarding its functionality, availability, or fitness for purpose. The Customer’s use of Third-Party Software is governed by the applicable third-party licence terms.
- Improvements to the Software: Nothing in this agreement limits the rights of Blue Swift to make improvements to and revisions of the Software and related information.
- References: Blue Swift may refer to the Customer as a reference case. However, any use of logos or addition of your name to publicly available websites will be agreed upon separately.